BellSouth Rolls Out DSL Lite for Online Users Who Won't Pay for Full Strength.

Jul. 9--BellSouth is rolling out a cheaper DSL service to increase its market share among people who don't necessarily need high-speed access but would still like something faster than dial-up and not have to shell out as much money.

The plan announced Tuesday, known as BellSouth FastAccess DSL Lite, will cost $39.95 a month if bought separately, or $35 if bought as part of a package of services, such as local and long-distance phone service.

The current DSL plan costs $49.95 separately, or $45 as part of a package. The difference: DSL Lite crunches information as 256,000 bits per second, the current plan does it at 1.5 million bits per second.

Even …